The 5 Basic Guidelines

1. 1. Size & Growth are Not Goals
   We're not trying to grow for growths sake. There are no outside investors. There is no exit strategy. We're in this for the long haul and beyond. We're selective about the type of work we do and the clients we work with.
2. 2. Clean, Usable Design
   We want everything we touch to be clean and very user-friendly. If that means we don't win awards for flashiness, that's OK by us.
3. 3. Built to Last
   We came from the ashes of the Dot Com collapse and we learned from the mistakes of others. We owe no debt, and save for the future so that we aren't at the mercy of the times.
4. 4. Seek Passion
   We want crew members with heart & soul, real passion and a zeal for life & work. We have high expectation and minimal restrictions. We trust in each other and hold the phalanx tight.
5. 5. Trust & Transparency
   Honesty, accountability and the other cliche terms actually have meaning here. All relationships, both internal and external are treated with respect and mutual appreciation.