Today Apple announced the new iPod Shuffle and the big “new” feature on it is the absence of buttons. Apparently the solution for those using the shuffle is to navigate music via the headphones, which is great if you like wearing sub-par plastic pieces of trash in your ears.

Now, I realize that some people actually enjoy the feel of the standard Apple earbuds, and I realize they are very popular. However, I have seen a LOT of people that use 3rd party headphones with their iPod/iPhone (a brief office poll here at Imulus came up with over half of us using non-Apple headphones). So let’s just be honest, what this really feels like is a ploy to make you purchase the high-end Apple earbuds. And if you’re like me and hate earbuds in general because they hurt your ears, you’re basically out of luck.

Even if Apple decides to release their headphone control technology to 3rd parties I still have to purchase a new set of headphones to use while running, or at minimum a new control cord add-on for my current phones, which is sure to be a minimum of $20. Now suddenly to get a lightweight mp3 player for running I am dropping $79 plus $20.

This is a great example of how Apple’s want to simplify can be taken too far. In theory it sounds great, but in practice it ends up creating a mess for everyone but the most default basic customers. And worse, it makes Apple look greedy and out of touch.

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On a daily basis I spend anywhere from five minutes to three hours cursing and wishing ill will upon Microsoft Internet Explorer 6. Sometimes I do this silently under my breath and sometimes, to the dismay of my coworkers, I do it quite vocally. The reason? Internet Explorer 6 is an: insecure, slow, outdated, and non-standards compliant browser.

Let me illustrate this a bit further. If browsers were cars — IE6 would be an El Camino truck that’s been sitting outside in the rain for 20 years. Underpowered, ugly, basically useless in every scenario, and ready to explode and kill you at any moment.

Development of a website that supports IE6 adds about 15 to 20% of additional time to a project. And further, IE6 doesn’t support the everyday commonplace technologies of all other modern browsers. Meaning websites simply don’t function or look as good as they do in today’s browsers.

So here’s the question.

If today’s modern browsers (Firefox, Safari, Chrome, Opera, IE7) are easy to get, run faster and safer than IE6, and are free. Why are some company IT departments still forcing users to browse on IE6? In general it seems to boil down to three big reasons.

1. The company has internal software that was built specifically to run on Internet Explorer.
2. The company manages a ton of machines and the workload/headache of upgrading them all to a newer version is too much.
3. The company and users feel comfortable on IE6 because they “know it”.

Here’s the problem. When we as an industry don’t embrace new enhancements in development it’s the client’s viewers and the client’s brand that suffers. We’re still building phenomenal web sites. But the straight truth of the matter is they’re not as good as they should be. The web has soooo much potential but it’s not being utilized. Why? Because we’re still supporting a legacy browser* that was released in 2001.

As I’ve said before. In order for things to get better sometimes you just have to make the jump. Other companies are already doing this. Apple, 37Signals, and Comedy Central just to name a few. Notice anything about those first two? They dramatically care about their user’s experience. So much so that they’re willing to sacrifice incompatibility for some users to benefit the rest of them**. Cheers to that, I hope we see it more.

^{* As long as companies ask us to support IE6 we will. We’re not afraid to share our thoughts on the browser landscape but we also recognize the need to compromise.
** I understand that some users don’t have control over what browser they use. For these poor souls I cry (really, I’m tearing up as write this).}

During my bus commute to work every day I spend a large amount of time listening to podcasts on my iPhone. And while video podcasts can be great, sometimes I just don’t have the stomach to hold my iPhone to my face for 40 minutes on the bus.

The thing is that a lot of my video podcasts (diggnation, TED Talks, Wine Library TV) are great to listen to with just audio. And in fact I find the extra battery life saved can be a welcome benefit. Well, about two weeks ago I figured out how to listen to audio from video’s on the iPhone with the phone locked. Here’s how:

1. Start your video from the iPhone iPod app
2. Lock the phone. At this point your video and audio will stop
3. Double tap your home button to bring up iPod controls in locked mode
4. Select play and the audio from your video will start playing while the phone is locked

I’m not sure if this tip is published but it’s been super useful for me. Hope it helps you all out too.

Update: Just realized these steps also work if you want to listen to audio only with the phone unlocked. Simply do the above and then unlock your phone, wala!

Months ago I posted an article explaining my opinion on Apple as a company that I passionately love and resepct, but also one that at times hurts its base by making overbearing decisions that punish users and developers.

However, as I’ve said before, to Apple’s credit they do listen when there’s an uproar. And point in case is the decision by Apple to drop the iPhone developer NDA. Now, here at Imulus we haven’t done first hand iPhone application development. But as technology advocates, developers of online software, and supporters of Apple products, we like seeing Apple make the right decision. There is no question that removing the NDA will make applications instantly better. In a nutshell it will allow developers to: exchange code samples, publish tutorials and techniques, as well as publicly talk about bugs and problems. Now instead of forcing developers to reinvent the wheel with basic iPhone functionality they can work on implementing standards for complex functions.

Apple also made the decision to restrict iPhone app reviews to actual purchasers of the app. Up to this point tons of people have been critiquing applications without ever using them. Leading to reviews that sounded like: “the app looks okay but it’s too expensive so I’m giving it a low score.” This is ridiculous. And Apple has made the right decision in allowing only users of the app to actually critique it. Another win for developers and users.

So cheers Apple, thanks for your support in making the platform better, even if it did take longer than it should have. The outcome will be worth it. Now, if only you’d give away the iPod touch 2.0 software for free to previous owners.