For years we have always done milestone approvals either by verbal approval or simple email confirmations. When I used to work at Refinery (now G2) we tried doing the legal / contract version of project approvals. I found that method to be cumbersome and difficult to quickly deploy. We’ve decided to try something new and I think it’s worth sharing. We’ve decided to use Wufoo. Using this service we can share pre-developed approval forms which log client acceptance along the development process.

I’ve blogged about Wufoo in the past. I think these guys are one of the most underated Web 2.0 companies out there. Their interfaces a rocking and their shit just works real well. We’ve setup about 14 pre-defined forms, which can be shared with our clients for approvals which take less then 30 seconds to read and submit.

Here is an example.

Here is what we are hoping to achieve with this shift in our process:

Deliberate Action. It’s too easy for a client to just give verbal approval, or reply to an email. Filling out a short form is a deliberate step which requires the user to read before taking action. It falls outside the normal workflow enough to be memorable.

What am I Signing? A short explanation helps the client understand the impact of what they are signing without all the legal mumbo-jumbo of a contract. It’s enough to explain the point and nothing more.

What’s Next? Once signed, what does that actually mean to the client. This is a friendly reminder of the next steps which will be taken on the project along with a statement about what it means to give approval to this task.

Get to Know Us. A quick “Thank you” followed by a “Did you know?” We see this as another opportunity to interact with our clients in a way which helps us better know each other.

I sincerely hope you try using Wufoo to replace the old sign & fax forms of the 80’s. I’d like to hear the results if you do make the switch.

It’s called charging people a monthly fee.

Why are so many web-services scared to charge their user base? Especially when the service kicks ass like Facebook or Twitter. TechCrunch is saying that 1 in 5 people on the web have accessed Facebook. I’m sort of thinking that there is something of value there for that many people have an interest. Why then are these companies still looking for a way to make money when the answer is in their face?

Charge us!

Facebook is struggling with ad supported revenue and Twitter is anyone’s guess. Their customers are asking to be charged and would gladly pony-up some cash if it meant a better service.

Facebook and Twitter set bad examples for start-ups by not charging. It creates the impression that all web-services must be ad-supported. This simply isn’t a good approach to building a long term sustainable service. Locally, I try to attend the monthly Boulder / Denver New Tech Meetup, and I’m continually heartbroken by all the startup founders looking for ways to capture VC funding when they already have a fairly nice service to offer. It’s as if everyone is trying to cash in on building the ‘next big thing’ by growing fast and selling to Google.

I fully understand giving a service away in the beginning in order to draw in the users, but have a clear plan to stop the free services and convert to a paid model. The “try before you buy” model isn’t used enough. Facebook could charge for users who’ve been on their services for over 1 year. Twitter could easily charge by volume of Tweets.

I can already see the comments coming in about how charging will diminish the social / community value of these services. Yet, I would be MORE likely to use these services if I was confident they would be here in the future and not sold off to Google, Yahoo or Microsoft.

I’m a firm believer that Twitter has both a follow & tweet threshold which after crossed starts to diminish the effectiveness of the service. I believe it’s impossible for a user to adequately follow 300 plus Twitterers. If follows are posting a minimum of 4 tweets per day, that is over 1200 messages in one 24 hour period, far too many to create social dialog.

I smell fish anytime I see any Twitterer who is following 300+ users. Those individuals are likely “phishing for follows,” essentially following with the hopes to be followed. Arbitrarily, I believe a Twitterer starts to loose their ability to follow a community of users at around 150 follows, and it fully breaks down around 300 follows.

In just an informal survey of those I follow and respect, this number holds true.

@jasonfried – Following 55 / Followers 4643
@kevinrose – Following 122 / Followers 79,693
@randfish – Following 13 / Followers 3,213
@simplebits – Following 234 / Followers 9,781
@bfled – Following 172 / Followers 2,869
@copyblogger – Following 216 / Followers 9,532
@gruber – Following 252 / Followers 17,462
@davetaylor – Following 167 / Followers 3,656

While I’m having a hard time gathering numbers, I believe there is a certain number of Tweets which a follower will tolerate during the day. I’d love to see someone write an app to display the Tweets/Day on any user over a 30 day period. Anyone want to write that?

Speaking from my own personal experience if any of those I follow post more then 25 updates in one day, then I drop them like a bad habit. Not so much because I’m not interested but more to the fact that their constant updates begin to push down and out the others that I am following.

Regardless, I’m loving Twitter!

We did it back in 2002, but here is how we’d do it again in 2008 on a shoe-string, bootstrap or sandal-thong budget.

Let’s assume you are starting a company because you’ve either been laid-off, had it with the boss or decided to pursue your dreams. My guess if you are like most Americans then you likely won’t be able to give more then $1,000 to the cause. Let’s be real, you are likely not going to receive a bank loan anytime soon.

1st.
Pick a company name and register your business with your State’s Secretary of State. I’d recommend using LegalZoom to setup an LLC, especially if you have business partners. The LLC let’s you get up and running quickly with minimal costs. As your business matures, then decide if another corporate suffix is better for you. You’ll be able to afford fancy lawyers at that point.

Cost $149

2nd.
Find a domain name. Good luck with this one! It’s the main reason why you see so many companies with funky, misspelled names these days. If you aren’t the most creative person use a services like NameBoy to toss around word variations. Once you find one which works, register it on GoDaddy.

Sure I’ve ranted about GoDaddy in the past but their service is still pretty darn good.

Cost $20

3rd.
Buy a Synology NAS with two 1TB internal drives. If there is only one thing I would suggest you spend money on, it’s this. The Synology NAS will give you RAIDed network file storage which can be shared with other co-workers as your company grows. It’s especially nice because the Synology NAS allows for FTP services for those co-workers which are connecting to you remotely. I’m figuring you haven’t closed on that fancy first office just yet.

Bonus: Synology can run FTP, SSH, DDNS and Apache so you can use it to run your web site while you start figuring out your business plan.

Cost $550

4th.
Using GoDaddy as your DNS server, point your email hosting to Google Apps and run your domain name using GMail. You’ll get a free email service which kick the crap out of spammers.

Google Apps also contains Google Docs and Spreadsheets but there is just something nice about having files on your a Synology NAS as opposed to in Google. Once Google develops a way for me to download a backup of the data then I might reconsider this.

Cost $0

5th.
Download and install OpenOffice. I don’t care if you are running Mac, PC or Linux. The OpenOffice team deserves a lot of respect for building a kick-ass free alternative to Microsoft Office and this desktop download won’t disappoint. It will allow you to create spreadsheets, word docs, presentations, drawings and simple databases. You might even consider keeping it as you grow.

Cost $0

6th.
Setup chat, AIM, Skype and any other of the plethora of instant messaging tools. This will help you resist the need to purchase land-lines from the blood-sucking telcos.

Cost $0

7th.
Setup YouMail. This service will give your cell phone some class. I’m guessing it’s going to play double duty between your home life and your new business identity. YouMail takes your cell phone voicemails and emails them to you as MP3s. It also let’s you personalize the voicemail greetings so you can filter the call for a more professional greeting depending on which client or prospect is calling in. Goodbye generic voicemail messages!

Cost $0

8th.
Purchase a real accounting package like Quickbooks. Yes, I know there are tools like BlinkSale and others which you can generate invoices with, but Quickbooks is time-tested and at the end of the year your accountant will thank you.

Cost $180

9th.
Lastly, use BaseCamp to setup a collaborative environment between your internal team and your customers. BaseCamp is free to manage your first project on, after that you’ll have to pay a minimal fee to add more projects and features.

Cost $0 (at first)

There, that’s it! This is how we’d do it again in 2008. The combination of these tools and services will give your new start-up the legs it needs to move forward as well as a polished image which will hide the fact that you are poaching wireless internet and working in a nearby coffee shop.

Good luck and don’t let this shitty economy get you down!

Right on the heels of my Quantcast posting; I’ve decided to give Quantcast some respect for helping me figure out which of the microblogging services are on the rise. My gut told me Twitter and it looks like my gut was correct.

Initially I thought this chart was showing me the rise in interest in Twitter and the adoption of it by so many new users. However, ff we make this chart relative it even suggests that Pownce and Jaiku are loosing steam / users.

Is there anything wrong with Pownce and Jaiku? Jaiku yes, Pownce not at all. Jaiku was solid before Google acquired them but it has taken forever for Google to re-open Jaiku for the general public. Pownce on the other hand is a solid service and sometimes seems easier to use and more reliable then Twitter. Kevin Rose and gang are no strangers to high-use sites and I believe Pownce will compete better with Twitter over time.