Seeing as How Magazine was nice enough to bring their annual design conference to Denver, I thought it made sense to go down for the day and take in a few sessions. I’ve always been a fan of How Magazine. They tend to have business focus in a lot of their articles and are less about just showing lot’s of nice design work. I have also been to a How Conference before and felt that I got a great deal of inspiration out of the experience. I still remember David Carson’s talk and his great sense of humor.

For this year’s conference I chose to attend sessions by Tony Mikes, Sam Harrison, and John January & Tug McTighe. Tony Mike’s session was titled, “Is Your Agency Interesting.” As an agency owner I was drawn to this session as we are always trying to better differentiate ourselves. I came to the conclusion that I think Imulus is interesting, but that we could probably communicate that more effectively than we are currently and we could also be doing a lot more interesting things. Tony was a very compelling speaker and I will definitely be checking out his Second Wind company.

Next came Sam Harrison’s session on “How to Sell Your Ideas to Bosses, Clients and Other Decision Makers.” An author of several books, I found Sam to be a very polished and interesting speaker. His ideas were well organized and I learned a lot that I can apply to how we present ideas at Imulus. The idea that he left us with, that it was “All About Energy,” really summed it up for me. If you put all your energy into preparing and presenting your idea your chances of success are much higher. If you aren’t excited about your own idea, how can you expect the person on the other side of the table to be excited.

By far the most unusual session was “Everything I Needed to Know About Advertising I Learned from Star Wars.” John and Tug were very entertaining in their cleverly constructed presentation. Utilizing lessons drawn from all the Star Wars films, they were able to show parallels where those lessons apply to the life of a creative. And while the lessons were good, the heart of the presentation was the humor and clever concept. I will always remember that there is a Death Star out there ready to kill my next great idea.

The resource center had some interesting booths and lots of quality shwag. Adobe was showing off CS5 and bunches of paper companies were hoping that designers will continue to design printed pieces for a bit longer. Threadless was nice enough to give out free drinks at the happy hour at the end of the day. Thanks for the beer!

1. We are extremely lucky to work in the industry we do. By having everything online, it’s just silly to not be able to work from home. When you have a group of trusted individuals who get their stuff done and are accountable for it, it is such a nice benefit to work from home. I find it funny with micromanagers in a big corporation who think working from home is an excuse to slack off. If that’s the case, you’re clearly not doing something right. But, micromanaging rants can be saved for another blog post.
2. When 2 of the 9 people in your office have swine flu, you can avoid them. Plus, you don’t actually have to take sick days. It’s so nice to stay home when you’re not feeling well, but still be able to get your work done and not cut into your vacation or personal time.
3. Fresh air and change of scenery. Everyone can use that.
4. It tests communication skills. Are we working in the most collaborative way? Does the weakness show more when we’re out of the office? If so, what do we do to solve the problem?
5. Nooners. Kidding. I swear.
6. It helps put work life vs. personal life in perspective. Some things that tend to stress me out when I’m in the office just aren’t that big of a deal and aren’t worth adding the extra years to my life. It’s good to get that periodic reality check.
7. Pajamas. Enough said. Well, not really. You also don’t have to put makeup on or do your hair…until George surprises you with a video chat. Course, it’s worse when he does that during #5. Ah, kidding again. Really.
8. For some reason, I feel like I can take a step back and become more strategic. I have the time to look at the big picture, our process, client goals, etc. I’m not sure why, but I do. Maybe it’s because I get to dodge phone calls for a day, and really focus on some of my own goals.
9. Healthier lunches. I LOVE going out to lunch with my colleagues. It provides a much-needed break in the day, and is a great time to talk about our shenanigans outside of work. However, with that comes lunches that are much larger and much higher in calories. I know, I know. With some discipline I’d be better when at work, but where’s the fun in that!?! At least when I’m home, I have a damn good reason for staying home to eat.
10. Everyone’s super duper excited to see you when you get back. It’s just one big love fest. Seriously.

What did I miss? What are you favorite things about working from home?

I read an article a while back about how your spouse or significant other can drastically affect your good and bad habits. Makes sense, right? If your sweetie is going to the gym, you’re more likely to tag along. On the flip side to that, if your darling honey bear likes to eat out and eat often, you are more likely to follow suit.

So what about the people that you spend 40 hours a week or more with? How much influence do they have on your habits? Here at Imulus, we have 10 employees. So, needless to say, we’re a pretty tight knit group. We all go out to eat together on Fridays, and some of us go out to eat every day.

It’s especially difficult to refuse the lunch invite considering the fact that most of us exercise the use of peer pressure. I can’t count how many times someone has brought their lunch and has been talked out of eating it. This is, of course, a compliment to the victim of said peer pressure. We like spending time with each other and taking an hour out of our day to relax and shoot the shit.

This could present a problem. Especially if the choice of Big City Burrito arises. However, as aforementioned, this can also cause a positive impact on your co-workers when so many of them are advocates for health and fitness.

When you are surrounded by people who are often talking about which foods are good for you, (our accountant used to be a nutritionist for goodness sake!) you can’t help but let it seep into your brain – try as you might. Not only that, but Imulus provides breakfast foods every Monday morning which usually lasts us the whole week. Instead of the breakfast burritos or the bagels with cream cheese, we now have fruits and bread. This sets the tone for the rest of the day by eating a piece of toast and an apple.

Not only that, but just by working in Boulder, Colorado I feel the influence of being a healthier individual. Boulder has such a variety of different healthy restaurants, eating healthy even when you’re eating out is much easier.

Plus, every (that’s right, every) employee of Imulus is active. When your boss always uses his lunch break to go work out, it’s hard not to be influenced.

Moral of the story? Not sure. I guess what you can take away from this is try to ignore those bad habits of your employees. Maybe you’ll break the mold and be a good influence on them. If not, at least you’ll look hot.