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Mar28

Barack Obama and The Downside of Email Marketing

First let me say I’m a huge fan of Barack Obama, so much so that he’s the first candidate that I’ve actually donated to. Lately however I’m starting to get annoyed with his campaign’s lack of appreciating my privacy.

I made my donation to the Obama campaign early on in 2007 and I received a auto-generated email thanking me for my donation; mechanical but nice touch. A bit later another email came into my inbox from David Plouff – Obama Campaign Manager filling me in on the latest happenings. Then Jon Carson the National Voter Contract Director, then from Barack himself asking for donations.

images.jpgA couple of points. Just because I donated doesn’t mean I wanted to receive 3-4 emails a week. Give me the option to OPT-IN after my donation but don’t assume I want to read pages of propaganda each week. They’ve sent over so many emails that I no longer read them, they are flagged for SPAM at this point.

I still wholeheartedly support Obama but I’d really appreciate it if his campaign learns to respect email marketing best practices.

posted in: marketing, opinion

This post was published on Friday, March 28, 2008 at 3:28 pm

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