ICANN Relaxing the Domain Naming Convention

It seems that the notoriously tightwad ICANN is now relaxing domain naming conventions. Now any combination of letters, numbers and non-Latin text will be able to resolve to a Web site. Personally, I think this is a serious mistake.

There already are plenty of domain name suffixes to select from but time and time again .COM is the most selected suffix. It’s what people know and they are used to. I remember a few years ago there was a huge stink over whitehouse.com going to a porn site rather then to a government site. Those who understood domain names would have gone to .GOV. At the time there were only a handful of suffixes to choose from, this new direction by ICANN will change all that.

Personally, I think this adds more confusion to domain names. I already see plenty of challenges, even with technical folks understanding the differences in subdomains such as blog.imulus.com vs imulus.com vs www.imulus.com. Usually there is a 50 / 50 chance that if I give someone a domain name containing a subdomain they will usually add www to the URL; for instance bet.rmi.org then becomes www.bet.rmi.org.

This will surely benefit search engines more then the average user. I guess the lawyers benefit also because it sure will be interesting to watch the copyright and trademark lawsuits for all the domain name variations which will be gobbled up by the name registers.

Nice move ICANN!