We use a few of GoDaddy’s services, and every-time I login to GoDaddy to make an update I feel as though I’m entering a carnival…. playing circus music.

Today I logged in and immediately noticed something different… more black… more people… more flashing content…. huh? Yeah, they redesigned it.

Stunner! Did their internal IT team design this one?

I never thought I would say this, but the original site was better then the redesign. The homepage layout is atrocious and makes me work far too hard. I see boxes flashing and changing, type screaming at me and a 10+ different services to choose from.

Let’s play a game. How many typefaces / treatments can you find? I count 17.

How much pricing information can be fit into 430 x 360 pixels?

The site reads like a bad combination of used car dealer, pawn shop and thrift store.

Nothing like consolidating navigation options

OK… perhaps I’m being too harsh, but I don’t think so. Let’s just say GoDaddy’s target market are those people who have never purchased a domain in the past. These users are likely less technically savvy and somewhat unfamiliar with the more technical side of the Web. Therefore wouldn’t it make sense to simplify the layout…. to offer less options… to streamline the process?

On another note, what does NASCAR Racing and GoDaddy have in common? Other then the car they sponsor I’m really unsure as to why they have selected to market themselves using race car drivers.

Danica... when was the last time you registered a domain name?

I just don’t get it. I’d love to hear GoDaddy speak about the rationale behind this redesign and how their changes have made GoDaddy more useful to the average user.