Today I posted this question to LinkedIN and I was floored by both the speed and the detail of the responses. Informally surveying the responses I’d say most are in favor of the HOME button call out in the main navigation.

Here’s a highlight of some of the responses.

• Sometimes clicking on the logo takes you home and sometimes it does not.
• I click on “home” links quite frequently, especially in bread crumbs.
• I personally don’t even look for a home button, though I do like breadcrumb navigation links.
• I got 4 blank stares from the very educated 30 to 50 year old normal web users in the room. “Clicking a site’s logo takes you to the homepage?” one of them asked me. Which was justification enough for me to keep the nav button.
• Maybe 20% of users are aware of the logo-as-home-link standard.
• On rare occasions I’ll use if it’s there.
• I don’t think everyone is aware that the logo goes to the site home and in any case one of the most frustrating things about many sites is that you have to *think* to navigate.

What to do?
Andy Bosselman said it best “look to the leaders”, so I did. I looked at usability leaders and well-known sites and the results were mixed.

Using It

AdaptivePath

Nielsen Norman Group

37Signals Basecamp

Adobe

There’s No Place for Home

Microsoft

Apple

Amazon

The Verdict
Clearly, there isn’t a standard that is widely accepted on the top-tier sites. In our case, for the last few years we really have restrained from using the HOME button unless the client specifically has requested it. Based on the responses and discussions within the office we’ve arrived at a decision. We’ll include the HOME option in the navigation as long as the navigation isn’t overcrowded. It just appears that the logo-clicking standard has a long way to go before it is widely accepted.