Work on Spec has long been a very dirty word in the design industry. The AIGA’s stance on this issue is very established. But recently a number of big agencies such as Crispin, Porter + Bogusky and a new agency created by two former CP+B executives, Victors & Spoils, have embraced the concept under it’s new politically correct name of crowdsourcing.

Under this new model the company works with the client to define the project and then posts the project on sites such as crowdSPRING. Designers, or anyone for that matter, can then read the project requirements and submit a design. The agency and the client then choose the design they like best and pay that person the specified fee. So potentially thousands of designers spend their time on the project and one gets paid for their work. In the case of a CP+B project that was $1000.

Sounds like a great model for the agency and the client. Get thousands of hours of work for $1000. In the case of Victors & Spoils they come right out and say that the new model will lower their overhead and lower costs for clients. Heck it’s a win for everyone right? The clients pay a lot less for creative, the agency lowers it’s costs by hiring less full-time employees and not having to pay benefits, and creatives all over the world get a shot at doing work for big name clients.

A perfect model for the death of an industry. For the industry to survive it requires a continual infusion of new talent from a strong system of schools that educate the next generation. If the future career path for a design school graduate involves spending hour upon hour working away on projects that I have little to no chance of getting paid for, how long can a designer sustain this? If I am choosing a major and a career path I would find this a very scary choice. What career counselor would advise anyone to pursue this career?

Let’s do the math. Say I’m a hotshot designer and I can knock out a great logo or homepage design in 20 hours. I can work on two of these spec projects a week, 8 in a month. Say the prize is $1000 and I manage to actually win 25% of the projects I do. I just cleared a cool $2000 for the month. I’m guessing most people could probably work less hours and make more money waiting tables. And this assumes I get paid for 25% of the projects I do. WIth thousands of people competing for these projects the reality for even the best designers is probably much worse. And does this really even reward the best solutions? Every designer knows that the client doesn’t always pick the most innovative design you show them, so even being the best designer competing for a fee doesn’t guarantee you will get paid.

There will always be those who think only of themselves and how they can make the most money with little regard for the future. What legacy will they leave? Will there be any creatives left to care? Maybe they should go read the Lorax.

We spent much of Friday down at MATTER Studio collaborating on a t-shirt design, experimenting with the presses and exchanging ideas. Here are a few photos of our outing.

As the internet landscape has evolved at a blistering pace, universities have been left behind and often teaching skills and concepts that are years out of date. I was excited to read about The University of Colorado’s Boulder Digital Work program. Their stated mission is, “developing today and tomorrow’s digital leaders and entrepreneurs.”

This sounds like a very forward thinking program and hopefully it will produce a lot of local talent with a much better understanding of the digital realm than most schools offer today. Courses include Interaction Design, Experience Design, Digital Branding, Social Networks, and Software Development.

I hope this program is successful and that it will help to continue the growth of Boulder as a hub for innovation.

Here at Imulus we’re massive fans of jQuery. We use it on a lot of our projects. We’re also fans of TextMate, an awesome text editor produced by the folks at MacroMates. Over the last few years we’ve refined our TextMate bundles (code highlighting and language recognition packages) to work ideally within the Imulus process.

So, during my recent love affair with jQuery I’ve heavily relied on their documentation section to look up specific functions and commands. And while their documentation is awesome, it’s still a slow process. Luckily, an awesome guy named Karl Swedberg has put together a beautiful jQuery bundle for TextMate that has tons of snippets for common jQuery tasks. And, it’s free!

Installation

Head over to GitHub and grab the lastest version of the bundle. When you download it you’ll get a weird filename like this:

kswedberg-jquery-tmbundle-b0622e4f889112c37e03400a6a3e63241ab29c31.zip

Unzip the file and change the folder name (which is the same as above) to:

jquery.tmbundle

Open up TextMate and then double click the jQuery bundle file you’ve just created. Boom! The bundle is installed.

Making it work within HTML documents

By default the jQuery bundle is set to only work within .js files. However, if you’re planning on using it within HTML pages you’ll need to do another few steps of work. First, copy the following code to your clipboard:

{    name = 'source.js.jquery.embedded.html';
            begin = '(?:^\s+)?(<)((?i:script))\b(?![^>]*/>)';
            end = '(?<=</(script|SCRIPT))(>)(?:\s*\n)?';
            beginCaptures = {
                1 = { name = 'punctuation.definition.tag.html'; };
                2 = { name = 'entity.name.tag.script.html'; };
            };
            endCaptures = { 2 = { name = 'punctuation.definition.tag.html'; }; };
            patterns = (
                {    include = '#tag-stuff'; },
                {    begin = '(?<!</(?:script|SCRIPT))(>)';
                    end = '(</)((?i:script))';
                    captures = {
                        1 = { name = 'punctuation.definition.tag.html'; };
                        2 = { name = 'entity.name.tag.script.html'; };
                    };
                    patterns = (
                        {    name = 'comment.line.double-slash.js';
                            match = '(//).*?((?=</script)|$\n?)';
                            captures = { 1 = { name = 'punctuation.definition.comment.js'; }; };
                        },
                        {    name = 'comment.block.js';
                            begin = '/\*';
                            end = '\*/|(?=</script)';
                            captures = { 0 = { name = 'punctuation.definition.comment.js'; }; };
                        },
                        {    include = '#php'; },
                        {    include = 'source.js'; },
                    );
                },
            );
        },

Then open up the TextMate bundle editor and drop down the HTML arrow.

You should now see a huge list of snippets, commands, and preferences. Located in this list is an HTML language icon, it looks like this . Once this is selected you should see a large amount of code to the right. Past the above code directly in the following position after patterns = (

That’s it, you’re done. How you can access tons of jQuery snippets and code examples directly inside TextMate.

I haven’t posted a critique on motion graphics in a while, and I know how much you have all waited and pined for another so here it is. What is the deal with all these commercials stealing their ideas from viral videos? (she says in her best Seinfeld voice). I get that it’s kind of cute and funny in an inside joke sort of way. One of the funniest music videos is Weezer’s Pork and Beans. This is mainly because they’re intentionally taking the viral videos that we all know and love and using that as a media.

What bothers me are the commercials that steal concepts from viral videos and it is unclear if they’re trying to be cute and pay homage to the original or if their just blatantly ripping it off. The video “Drive Through Rap” was remade into a commercial for Taco Bell. Personally I don’t think this is an homage, this is just a rip off.

Recently I saw a stop motion commercial that looked suspiciously like the animations from BLU. In this case I’m not so sure this was a rip off, because BLU themselves may have been responsible for the commercial. I unfortunately don’t know enough about the company (or who the commercial is for) to say for sure.

If any of you know any more please let me know. I am constantly amazed by the impact that YouTube has on our culture. (Please note, I intentionally left out the sand art commercial because I wasn’t sure if that was a viral video before or after the commercials — or if it counts as a viral video.)