Apparently it took me five days to notice the new favicon, but it’s there.

Here is the official Google announcement (stolen from SearchEngine Land):

We recognized there was a need for a Google icon that would better work across multiple applications including web, mobile and client applications. We felt the small ‘g’ had many of the characteristics that best represent our brand: it’s simple, playful, and unique. We will be looking to improve and enhance this icon as we move forward.

Personally, I like it and I’m wondering how far they intend to take this rebranding of the Google “g”.

In their perpetual quest to index the World’s information Google has now started a health record service. Users can add medical conditions, allergies, procedures, test results and drug interactions. Partnerships with Walgreens, CVS and Quest Diagnostics allow users to import current records into Google Health.

Google Health aims to solve an urgent need that dovetails with our overall mission of organizing patient information and making it accessible and useful. Through our health offering, our users will be empowered to collect, store, and manage their own medical records online.

The service was officially announced in February of 2008 and tested via a pilot program with Cleveland Clinic with great success and acceptance. Personally, I’ve never seen my full health record. I have zero clue as to how many, and what people have seen it so far, so the fact that Google is holding this data is perfectly fine with me.

We would like to introduce a new search engine optimization technique which we’ve nicknamed PASEO for Performance Adjusted Search Engine Optimization. The technique uses the external references, the tag-cloud concept and internal search to reinforce content within a site and encourage improved natural search rankings.

How does it work?
By parsing out referring URLs for search terms, PASEO calculates which terms are the most popular for a particular page. The same method is used by all the major search analytic tools. These terms are then listed in order of importance on the destination page. Clicking on any of the terms listed on the page will drive the visitor into an internal site search which helps the user locate relevant content for the end user.

The dynamically ranked PASEO tags help build relevant text links; thereby providing a positive feedback loop for when the search bots come to re-index page content.

Is this Black Hat?
No, it is not. We fully believe that PASEO tagging helps the visitor locate more relevant content, quicker. The technique is akin to tag clouds with the fundamental difference being that tags aren’t assigned by the end-user, rather they are driven by external influences.

Example.
Have a look at the Imulus homepage page tags on the bottom left corner; compare these tags to the page tags on our Solutions page.

Considerations.

• Given that PASEO is analyzing the referral URL it is wise to setup exclusions for terms which you may find undesirable.
• This technique isn’t foolproof and we feel others could expand on the concept by blending PASEO tag rankings with a combination of other Web 2.0 methods to tweak the results to be more relevant.

Just when I was starting to knock Google’s track record of innovation they roll out GrandCentral. While it isn’t truly a Google “innovation” what they will be doing with it sure is innovative. I’m not a user of it – yet, but it sounds like an awesome idea and I’m very excited about getting into the application.

If you never heard of GrandCentral, it’s a phone aggregator…. in a nutshell it will allow all your phones and voicemails to be managed under 1 account.

Here are just a few of the features I’m excited about:

• One number, rings everything
• Let people call you from a Web pageClick2call from your keyboard
• Call Record. Yep… record your calls… this will be fun to see the lawyers debate
• Voicemail notifications via SMS
• Mobile Access, similar to the iPhone visual voicemail

I can just hear the telecos whining about this latest invention by Google. But why are they doing this, I’m only guessing at this point but let’s follow the money for some clues.

• Phone based ads using AdWords
• Click to Call, perfect for tracking AdWords conversions over the phone
• Planting the seeds for the Google Phone
• Searchable Voicemail

OK, I’ve drank the juice and I haven’t even used this yet. I encourage you to visit the site and sign-up as well.

Google has announced a new feature; the ability to share your Google Analytics data with the public and Google. At first this may seem counterintuitive especially for companies who guard their Analytics data; however there are some very useful instances to consider data sharing.

There are two aspects to the Data Sharing feature of Google Analytics:

Share with Google Products Only (by default)
It’s important to note that by default Google will share your data with other Google services unless you’ve opted out. The real plus of this feature is the benefits you’ll gain with Google Conversion Optimizer. Assuming you are using Google AdWords. Conversion Optimizer will offer automatic bid management tied to your maximum CPA goals. But Conversion Optimizer hasn’t been released just yet, so we’ll have to wait to see how good this really is.

Share with Google Products and Benchmarking Service
First off, it is all anonymous. The concept behind the benchmarking service is sort of a “I’ll show you mine, you show me yours” approach to industry trends. By opting in to the service you agree to submit your Web traffic data to a greater pool of annoymous statistics. In theory once this is available you’ll be able to better compare the performance of your site verses the industry.

A Recommendation to Google
Give the site owner the option of showing snippets of analytics code on their Web site. This would be useful for any site which is ad revenue driven. It would give advertisers greater transparency to the performance of various advertising channels.