Last updated 5/31/2007
Load Your Weapons
Into The Office
No more white!

Lights, color ….

A bit more refined

From another angle

More open

New Entrance Way

Away with the closed offices

Goodbye Walls


Pre-Construction

The Denver Business Journal has reported that two area interactive agencies have now merged to form Xylem CCI. I admire both companies and I feel that the merger will be good for them, the city of Denver and Imulus.

By joining forces, Creation Chamber brings it’s web development expertise to Xyleme which has been an area leader in Flash based interactive microsites. Creating a powerful union between design, development and complex interactive.

For the city of Denver, it helps to further strenghten the image that the  Denver / Boulder area is quickly becoming a real player in the marketing / advertising space.

For Imulus, we lose two high-end competitors and it creates more space at the mid-sized project level.

All in all, great news!

REQUEST FOR PROPOSAL
( This RFP template was written by George Morris, Client Services Manager @ Imulus, a Denver based web design + interactive agency. It is my hope that companies might use this template for the RFP process rather then the generic corporate, non-website RFPs that float around out there. The tone is informal and I’m essentially speaking to you, potential client, in hopes that you might better understand how Interactive Agencies, Web Development companies think through the bidding / proposal process. I’m just trying to make the RFP process a little bit less painful. )

COMPANY NAME Web Site Project

About Your Company
Insert information about the company. How long have you been in business? What is it that you do in as a concise manner as possible. Who are you customers and what industries do you serve? (more…)

At one time or another most Interactive Agencies are asked to provide comps prior to signing a proposal, usually during the client’s evaluation period. For those unfamiliar, comp work relates to any tangible deliverables you are willing to show the client prior to receiving a signature. In this case I’m referring specifically to design and creatives.

Advertising agencies make their money from media buys, and the creatives used to wow potential clients are part of the prospecting process. Ad agencies will place hundreds of hours into creatives with the hopes the prospective client likes their idea. This process does not translate to interactive work.

In our industry, money is made by delivering the resulting work, creative or code. To offer up creatives to a potential client without receiving payment first ultimately devalues the creative process.

Over the years we’ve learned that not every project is a good match. It helps to decide what your ideal clients look like in advanced. Is there a industry which you prefer to work in? Does your ideal client need a certain level of yearly revenue? Do you prefer start-ups or established companies?

Answering these questions will make it far easier to qualify which clients are the best fit. Going after projects solely for the money at stake is certainly not the best reason to do the work.