About Us

Bulletpoint StarImulus® is a technology focused design + interactive agency.

In addition to our client services we also have a few products in the works. Our office is always filled with chatter and this blog is an outlet for our creative energy, rants and ideas.

Podium

StacksStacks — Group Task Management Finally Makes Sense

Learn More & Sign Up For A Free Trial

Featured Project

Category: opinion

Sep3

Who is Imulus?: Interview With Taylor Smith. Interface Developer

who-you-gunna-call

Name, rank, and occupation soldier!
My name is Taylor Smith and I’m an Interface Developer. I take all the pretty pictures the designers draw all day and turn them into functioning, interactive websites.

What was the first development project you worked on?
The first websites I can remember working on weren’t exactly what I would call “development projects.” They were more like personal sites put together with the limited knowledge of HTML and CSS I had back in the late 90s. At the time I was more into photography and messing around with Photoshop, which sort of naturally led me to web design. From there, it seemed that becoming better at HTML and CSS was the next step I needed to take in order to get my designs online, so that’s what I did.

At six, what did you want to be when you grew up?
I wanted to be a front-end XHTML/CSS/JavScript specialist with an emphasis on user interface design and usability, obviously. I also had a short lived interest in becoming a Ghostbuster.

In this field, who do you look up to?
The people I look up to most in this field are the people who blur the lines between development, design, and interaction. There are a lot of talented people specializing in just one of those fields, but the people who can take a step back and understand the overall experience of a website are the ones I find are creating the most compelling content. People like Dan Cederholm, Jason Santa Maria, Dave Shea, Shaun Inman, and many others are not only actively engaged in furthering their skills as front-end developers, but they make it look damn sexy in the process.

What podcasts do you listen to?
I listen to a lot of podcasts. Taking the bus between Denver and Boulder provides me with about 3 hours a day of downtime, and my commute is only made tolerable by the likes of This Week in Tech, Macbreak Weekly, This American Life, You Look Nice Today, Car Talk, and Diggnation. The nice thing about these podcasts in particular is their length; they usually span the entire length of the commute. I have to say, however, that my favorite podcast is The Moth. These are much shorter, but I have yet to hear a story that hasn’t moved me in one way or another.

What nerdy things do you do outside of work?
I use internet lingo in everyday conversations, apply Twitter hashtags to situations outside of Twitter, and have been known to text in lolspeak. I also go lollersaking, ride in a roflcopter, and have an escape route planned for the impending zomgie apocalypse.

Tell us the funniest thing you saw online?
I spent way too much time “researching” this question and have decided it’s impossible to narrow it down to just one, so I’m going to list five that come to mind. Auto-Tune the News #2, Motherf***ing Parking Ticket (NSFW), Cat vs. Printer, Lazy Town Remix feat. Lil’ Jon (NSFW), and David After Dentist.

If you could take a Delorean back to your freshman year of college but only 10 seconds, what would you say to yourself?
“Go snowboarding. A lot.”

How would you change HTML?
My biggest gripe with HTML is definitely the amount of time it takes for upgrades to be implemented. It is unlike almost every other technology out there. HTML5 includes some amazing advancements, but is slowed down not only by the people creating it, but also by the implementation of all the major browsers, AND the adoption rate of customers. Ian Hickson, the editor of the HTML 5 specification, has estimated that HTML5 will be completed in 2022. That’s right. Thirteen years from now.

What is the best part about working at Imulus?
The best part about working at Imulus is almost certainly knowing that everyday I get to work with a group of immensely talented and passionate people. Not only that, but I get to make a living doing something I genuinely enjoy doing, and something that I can actually see myself improving at everyday.

What’s the problem with radio today?
The biggest problem with radio is that there’s no diversity; every station sounds the same. In their defense, it’s a tough industry to be in these days, but I think they brought a lot of that on themselves. Their attempt to appeal to the lowest common denominator has resulted in there being a lot of stations with zero personality. When a new station emerges that tries to do something different, they are often short-lived. Indie 101.5, for example, had great programming, but has recently brought their broadcast online and been replaced by The Pole: Stripper Radio. Sounds like a winner.

If electronic devices stopped working, how would you cope?
I think I would cope pretty well. I could be wrong, but I feel most people who work very closely with technology have the occasional urge to leave it all behind and disconnect permanently. If I were ever in a scenario where I could no longer do the work I do I’d probably find some remote part of the country to move to and find a job working outside. Although I would certainly miss working on the web.

What’s the first thing you do when approaching a new project?
I do not have one specific thing I do when approaching a new project, but I’m beginning to realize there are many things I should be better at doing during the initial phase of a new project. Specifically I am trying to be better at foreseeing how the finished product will work from all points of view: from the view of Imulus, the client, and the audience. The specific tasks I take to achieve this is constantly evolving.

Name the best prank pulled at Imulus.
Unfortunately, I wasn’t working for Imulus at the time of what many refer to as the best prank, but there have been some good ones since I started. I was particularly fond of the prank I’ve always wanted to pull myself. I think it worked out pretty well.

Aug25

RE: What goes around, comes around

EEEAAGLE!I’ve learned two valuable lessons recently: Don’t be lazy. Don’t be a brat. More specifically: add a subject line to your e-mails. It’s not that hard and it makes everyone’s life easier.

When I first started at Imulus, I was not accustomed to inter-office exchanges of e-mails. Most of the time if someone wanted me to complete a task, I would attach the completed item to an e-mail and send away. Naturally I would ignore the prompt asking me if I still wanted to send the e-mail without a subject line. After a while, my mail application would give up on me and stop the alerts.

Eventually, I was diplomatically informed by some of my co-workers that my neglect of subject lines may be a tad annoying. “Annoying?” I thought in my most indignant mental voice. “I’ll show them annoying.” After this cerebral conversation with myself, I proceed to add subject lines that had nothing to do with the actual e-mail. Subjects such as “sweet cuppin cakes” or “I like turtles” would crop up in my co-workers’s inbox giving them something to chuckle at or be irritated at.

My shenanigans ensued for around a year and a half until the day that cruel irony bit me square in the ass. During a dark day in Imulus’s history when we lost some information, I was doing my best as the diligent designer to help recover all that I could. This meant I had to look though old e-mails with my trusty search to help me. Side note: I am not a good organizer when it comes to my e-mail and I am a digital pack rat – bad combination. Anyway, back to our flustered heroine. As I was sorting through my old e-mails becoming increasingly murderous towards my past self I came to a harsh revelation – it’s not worth it. It’s not worth the inconvenience for maybe a couple of seconds of giggling at the silly subject line.

These days I have learned my lesson… Although occasionally I do like to slip in the old silliness, but only if it applies to the real subject line.

Jul16

Really AT&T? Really?! Just kill us already.

att-noWell, what a surprise, AT&T is now behind on MMS messages for the iPhone again. This time the delay is said to be keeping the service out of our hands until September. Not to mention rumors of a $55 upgrade fee for tethering ability with your iPhone.

The delays are frustrating, yes, but compared to the bullshit I deal with daily on AT&T’s network a two month delay for MMS is laughable. In fact, I’d go as far as to say I would sacrifice MMS altogether just to get some decent service from the company.

Let me recap briefly some of the issues I have daily while using AT&T as my wireless provider:

  • Appalling 3g coverage – AT&T’s 3g network is horribly inconstant. It frequently drops in and out of reach, even in heavily populated areas. And, when it does work, the speeds are mediocre at best. I’ve used it on three different iPhones and a Sony Ericsson w600i. In comparison to Verizon or Sprint the 3g AT&T offers feels childish.
  • Weird network restrictions – AT&T has a ton of network restrictions, some applications on iTunes can’t be used unless on wifi, iTunes store downloads over 10megs are disallowed, yet we as users pay a fee for 5gigs of data per month. Why should I be limited to 10megs per download if I pay $30+ dollars a month for 5gigs of bandwidth?
  • Regular plain old cellphone coverage – It’s one thing not to get wicked fast 3g speed all over the city, but it’s another to simply not get cell coverage at all. I live in the middle of Downtown Denver, yet, I at this moment I have no service on my phone. In fact, if I want service I would need to walk over to my window in the other room and sit within a 10 foot radius. This isn’t just limited to my apartment though, it happened at my previous house, and still happens to this day at the Imulus workplace in Boulder.
  • Dro…
  • Dropped c…
  • D…
  • Dropped calls!!! – I’m not kidding, everyone I know on AT&T has calls dropped so frequently it’s literally become a joke. I recognize this would most likely be tied to cell service area, but I get dropped calls even at full bars. I swear if AT&T offered a land line it would still drop my call. I get at least 7 dropped calls daily. Daily!

The point is that AT&T is terrible when it comes to wireless cell service. It’s a travesty that the iPhone, which is an amazing piece of technology, is limited to such a terrible network. It’s like having a Formula-1 racer and only being able to use it on dirt roads.

The truth is if Apple doesn’t bring the iPhone to another network in the next year, I’ll honestly consider switching phones. Simply to get away from AT&T.

Jul3

Boulder Digital Work

Boulder Digital Work
As the internet landscape has evolved at a blistering pace, universities have been left behind and often teaching skills and concepts that are years out of date. I was excited to read about The University of Colorado’s Boulder Digital Work program. Their stated mission is, “developing today and tomorrow’s digital leaders and entrepreneurs.”

This sounds like a very forward thinking program and hopefully it will produce a lot of local talent with a much better understanding of the digital realm than most schools offer today. Courses include Interaction Design, Experience Design, Digital Branding, Social Networks, and Software Development.

I hope this program is successful and that it will help to continue the growth of Boulder as a hub for innovation.

Jun30

MJ: I Want You Back

Ok, I know the world is inundated with Michael Jackson news right now, but I am quite ok jumping on the bandwagon. Although you can bring up all the controversy that surrounded his life, I don’t think anyone can discount the amazing talent in this guy. He is a legend the world will likely never see again.

The artists influenced by MJ can’t even be counted. He was by far one of my favorite musicians and dancers. Although he lost it in his late years, there are still several hits that are popular for all generations living today. In fact, some of my friends and I still have a pretty rockin’ Billie Jean dance on tape somewhere.

He will be missed, and I hope everyone remembers and realizes what a true genius Michael was. My thoughts are with family, friends, and fans right now.

Obviously, this was a difficult week for many celebrities and their families. I would also like to express my condolences to Farrah Fawcett, Ed McMahon, and Billy Mays.