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Bulletpoint StarImulus® is a technology focused design + interactive agency.

In addition to our client services we also have a few products in the works. Our office is always filled with chatter and this blog is an outlet for our creative energy, rants and ideas.

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Category: productivity

Oct21

Top 10 Benefits of Working From Home

  1. We are extremely lucky to work in the industry we do. By having everything online, it’s just silly to not be able to work from home. When you have a group of trusted individuals who get their stuff done and are accountable for it, it is such a nice benefit to work from home. I find it funny with micromanagers in a big corporation who think working from home is an excuse to slack off. If that’s the case, you’re clearly not doing something right. But, micromanaging rants can be saved for another blog post.
  2. When 2 of the 9 people in your office have swine flu, you can avoid them. Plus, you don’t actually have to take sick days. It’s so nice to stay home when you’re not feeling well, but still be able to get your work done and not cut into your vacation or personal time.
  3. Fresh air and change of scenery. Everyone can use that.
  4. It tests communication skills. Are we working in the most collaborative way? Does the weakness show more when we’re out of the office? If so, what do we do to solve the problem?
  5. Nooners. Kidding. I swear.
  6. It helps put work life vs. personal life in perspective. Some things that tend to stress me out when I’m in the office just aren’t that big of a deal and aren’t worth adding the extra years to my life. It’s good to get that periodic reality check.
  7. Pajamas. Enough said. Well, not really. You also don’t have to put makeup on or do your hair…until George surprises you with a video chat. Course, it’s worse when he does that during #5. Ah, kidding again. Really.
  8. For some reason, I feel like I can take a step back and become more strategic. I have the time to look at the big picture, our process, client goals, etc. I’m not sure why, but I do. Maybe it’s because I get to dodge phone calls for a day, and really focus on some of my own goals.
  9. Healthier lunches. I LOVE going out to lunch with my colleagues. It provides a much-needed break in the day, and is a great time to talk about our shenanigans outside of work. However, with that comes lunches that are much larger and much higher in calories. I know, I know. With some discipline I’d be better when at work, but where’s the fun in that!?! At least when I’m home, I have a damn good reason for staying home to eat.
  10. Everyone’s super duper excited to see you when you get back. It’s just one big love fest. Seriously.

What did I miss? What are you favorite things about working from home?

Aug25

RE: What goes around, comes around

EEEAAGLE!I’ve learned two valuable lessons recently: Don’t be lazy. Don’t be a brat. More specifically: add a subject line to your e-mails. It’s not that hard and it makes everyone’s life easier.

When I first started at Imulus, I was not accustomed to inter-office exchanges of e-mails. Most of the time if someone wanted me to complete a task, I would attach the completed item to an e-mail and send away. Naturally I would ignore the prompt asking me if I still wanted to send the e-mail without a subject line. After a while, my mail application would give up on me and stop the alerts.

Eventually, I was diplomatically informed by some of my co-workers that my neglect of subject lines may be a tad annoying. “Annoying?” I thought in my most indignant mental voice. “I’ll show them annoying.” After this cerebral conversation with myself, I proceed to add subject lines that had nothing to do with the actual e-mail. Subjects such as “sweet cuppin cakes” or “I like turtles” would crop up in my co-workers’s inbox giving them something to chuckle at or be irritated at.

My shenanigans ensued for around a year and a half until the day that cruel irony bit me square in the ass. During a dark day in Imulus’s history when we lost some information, I was doing my best as the diligent designer to help recover all that I could. This meant I had to look though old e-mails with my trusty search to help me. Side note: I am not a good organizer when it comes to my e-mail and I am a digital pack rat – bad combination. Anyway, back to our flustered heroine. As I was sorting through my old e-mails becoming increasingly murderous towards my past self I came to a harsh revelation – it’s not worth it. It’s not worth the inconvenience for maybe a couple of seconds of giggling at the silly subject line.

These days I have learned my lesson… Although occasionally I do like to slip in the old silliness, but only if it applies to the real subject line.

Aug7

A tale of OS X copy and paste.

It’s 6:30pm and you’re tired from a long day of work. You’ve just finished writing a four page email to a client. Documenting all of the tasks you completed that day. In fact, you even took time to explain the reason you used nofollow linking to the client’s intranet website. Then, moments later, Mail unexpectedly quits. Your work is gone.

Or… is it. You remember copying the contents of the email to your clipboard minutes before. Quickly you open a new email and anxiously paste:

http://tr.im/OMG_ribbons …

wait, no, surely that can’t be right. You paste again:

http://tr.im/OMG_ribbons …

Then you remember, that co-worker of yours, Taylor, sent you a link on IM (”Haha, d00d this is hilarious”). But for some reason it didn’t format right and you had to copy it.

Clipboard ManagementYou think — there must be some solution, assuredly. Yet no, your work is gone. You swear to yourself, “never again.” Fortunately, moments later you find a blog post describing your exact scenario. It suggests downloading the free app Clyppan to record your clipboard history. “Wow, that’s awesome,” you say to yourself, “I’m gonna use this all the time.”

And guess what, you do.

Edit: One note, if you don’t set Clyppan to run on startup via system preferences > accounts, then you’ll have to start it manually every time you login to OS X.

Edit 2: Some might suggest the Quicksilver Clipboard module for this same functionality, however, as of 10.5 that module tends to randomly appear when quitting certain applications. Hence why I moved to Clyppan.

Jul28

The challenges of revising process.

Process is like most things in life, it needs balance. The hard part is determining where the right balance is for a company.

Companies that focus too heavily on process can slip into the all-to-common roll of being a workhorse. Producing medium quality work that lacks feel and creativity. Yet, companies that can’t reign in certain aspects of process tend to lose money and long-term durability. The key lies in finding a medium.

Implementation of a strict process can help companies rebound in times when individuals aren’t present. Yet, companies must be careful. The ability to swap individuals in and out has a cost. There’s a reason small businesses sometimes change the game all together and not just the rules. Small companies thrive on being nimble and innovative. These two things are the result of talented individuals working together as a family. If you remove this aspect from a company, over time it will bloat, lose drive, and eventually quality will diminish.

Case in point, rather than: check your approach, verify other team members understand and agree, confirm the customer is on board, document it, and then start. It’s better to just do it. If the result is good: add it to your toolshed, document it, and teach others. If not, eat crow, fix it, and move on. My feeling is most of the time this gamble pays off. Especially if your people are high caliber and your customer buys into the strategy.

However, for small companies it’s a facade to pretend that you can replace a family member and keep moving forward like nothing happened. A company, especially one that strives to break barriers, will always be hurt by the loss of a key individual. There is no way around this. The goal of a good process shouldn’t be to avoid this all together, but rather to mitigate its damage. Employee happiness, company profit, high quality work, and long-term sustainability should be enhanced by process. Not stifled. This… is not easy.

Best of luck to all companies (including us) who are trying to combat this challenge

Jul13

Tip to Owners: Step Away From Your Office

I’ve said from day-one; “my job is to make myself irrelevant“, but that has proved tougher then I originally thought.

trainwheels-main_fullI’ve spent the last week away on vacation; as detached as my iPhone will allow me to get. Being out of the loop on the day-to-day team dialog and hands-on involvement has really given me a better appreciation and perspective of our office and our team’s capabilities. It’s reassured me that it’s OK to let go, bruised knees are just part of the learning process.

Owners of small businesses wear many hats but others need to try on those hats from time to time if you plan on growing as a company. Take for instance the sales process. For the last 7 years this has been part of my domain. I have a very established way of doing things which has worked very well for ME and Imulus. I was reluctant about leaving the sales process up to the rest of our office while I was gone. I believed I hadn’t trained them enough; I didn’t give them the necessary time with the training wheels on.

Thankfully with the lead of our Project Manager Stephanie, the office strongly pushed back on the notion they weren’t up to the task. I tucked away my fears and took a seat in the back. Over the next few days I watched the dialog between us and two perspective clients. I was impressed by what I learned. They deeply engaged with the prospects, were exceedingly quick to respond and thorough beyond my standards. Not only did they live up to the task but they taught me what I needed to do to improve my sales process.

I emphasize process because this term gets a bad rap, yet it’s critical to running a successful company. I think it’s important to stress a key principal at Imulus before I continue. We don’t grow for the sake of growing; to maximize profits; or to add extra personal to drum up our size. Nope, we’re not that shallow. Instead our growth is aimed at creating a better company. One that is enjoyable to work at, for and with. Everytime we add someone it’s because we want greater specialization and expertise. Process gives us constraints and structures to be creative within; as opposed stifling creativity.

My tip
Step away from the office and watch your team work. Take notes, refine and re-implement your process. The key is to let your team drive the company’s process rather then just the owner(s). Look at your process as the joint brain trust of the kick-ass people you’ve hired. Have the faith and confidence in your team. It will go a long way to improving your small business.