I thought with the most recent round of changes that Google Analytics would have better integration with AdWords, but that hasn’t happened. We have one master account to manage all our clients under Google Adwords, likewise we have several accounts in Google Analytics where we track our client’s data, yet Analytics and Adwords aren’t quite integrated enough to communicate which accounts belong to who.

If I am logged into Google Analytics under our master account I can see clients A, B & C. If I go into Google Adwords I can see clients A, B & C, however when I turn on conversion tracking for ROI analysis Google Adwords doesn’t check first with Analytics to see which domains I have under my account. Instead AdWords wants me to create a new Analytics account for the domain.

This should be simple. Couldn’t Google check Analytics and offer me the option of using an existing Analytics domain vs creating a new one?