Tracking File Downloads with Google Analytics

Yes, you can track file downloads with Google Analytics. Although it doesn’t automatically give you that capability by just dropping in the Google Analytics Code, here is a simple method to add that tracking ability. For each file that you want Google Analytics to track, you need to create a “virtual page” using the pageTracker function in each file HREF in your site.

Example:
If you site has a PDF called financial-report.pdf and the link is
<a href="/files/financial-report.pdf">Financial Report</a>
That code will need to be rewritten to read.
<a href="/files/financial-report.pdf" onclick="pageTracker._trackPageview('/files/financial-report.pdf');">Financial Report</a>


This works great for a limited number of files, but for sites which have multiple file downloads. You may want to try Brian Clifton’s JS Script.