The last few weeks I’ve been thinking about how SMS could be leveraged to help our clients market their products & services. In doing so, I found American Airlines txtSAAver program and Ping Rewards. I believe that SMS coupons & specials will become ever more common over time. For the marketer these ads are low-cost and can quickly be generated to maximize sales during low points either in the day, week or month.

However, I do see potential abuse in the system which opens the door to mechanisms which would make SMS marketing less attractive, namely too many text messages and unsolicited messages which would turn customers away from the service. Despite the potential shortcomings I think SMS marketing is a channel which has been largely over-looked to date.