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Dec9

LinkedIN DirectAds… hmmm, not for us

I’m currently trialing LinkedIN’s DirectAds. I must say, I’m substantially underwhelmed. Despite the ability to really focus in on your target demographics, DirectAds doesn’t deliver RESULTS. This is usually why I’m skeptical of any service which is based on impressions rather then clickthrus.

In the spirit of openness, here is our report on the last few days of activity.

Sure, I know ad copy can be tweaked and written for better optimization but when 1600 impressions yield 2 clicks that is a pretty abysmal showing on behalf of LinkedIN. I do hope that overtime DirectAds improves the quality of the network and also gives me the option to select impressions or clicks. Until then, we’ll skip on DirectAds.

posted in: ads, opinion, social networks

This post was published on Tuesday, December 9, 2008 at 1:08 pm

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Comments

1

Nick Turner

December 9, 2008 at 4:57 pm

I wonder if the “target rich” audience is TOO target focused. Being that LinkedIn is a social network of professionals, it may be that they are more aware of the ads (where they come from, how they arrived there, and what PPC is), and less likely to click them for just that reason.

I used to sell cars, and when I see a car ad on TV, the only things that pop out to me are the pitfalls and “fine print”. It doesn’t make me want to buy a new car. Personally, I don’t even see PPC ads anymore, because I know what they are and I know that “usually” the answer to my search query is no found in sponsor ads.

2

georgemorris

December 10, 2008 at 8:58 am

I think that is certainly the case for prospects within our industry but those in other industries, such as commercial construction, engineering or high-tech product development might not be so savvy.