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Nov9

IP Restricted PPC Ads

Like you, I’ve seen repeat IP addresses visit our sites by clicking on PPC ads. I suspect these repeat visitors who continue to click our ads without moving past our homepage are likely competition driving up our ad costs. I feel that Google and Yahoo should give users the ability to block certain IP addresses from clicking on PPC ads.

posted in: Google, pay-per-click, search engines

This post was published on Thursday, November 9, 2006 at 3:10 pm

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Comments

1

Alex Goad

February 15, 2007 at 6:16 am

I recently found this happening on one of my campaigns in particular.

After taking up the matter with Google, the clicks were refunded and I stopped seeing that IP in the referrers.

It sucks to have to monitor this manually but at least Google will sometimes rule in your favor, unlike other networks where you’re completely on your own.