Yahoo Search Marketing: You Just Don’t Get It, Do You?

Yahoo, how is it that you’ve missed the boat on the whole pay-per-click model? How is it that after several years your system for managing PPC has actually devolved into a barely usable duct taped garbage heap that marketers run from?

I’ve given you the benefit of the doubt several times over yet you still underwhelm me. I’m at a loss for understanding why with even a highly profitable model like Google Adwords, you haven’t at least copied some aspects of Google Adwords. Just the other day I did some basic account changes and reporting in your system, it took me well over an hour to do several tasks which would take less the 15 minutes in Google.

How can I justify using your system? Your ROI is less then Google’s, you send less traffic then Google and your management interface is a nightmare?  Let’s get real, Microsoft AdCenter is the new kid on the block and it looks lightyears more developed then your system. You just don’t get it!