Incase’s Sexy Checkout Process

Incase is apparently not just about making sexy and functional cases for devices but they also have great design sense when it comes to their online checkout process. The instant you add an item to your cart the process begins with lightboxed cart contents. This focuses the user specifically on the checkout process, rather then distracting them with items like navigation, banners or other sorts of graphics.

Add to Cart

The Checkout screen makes full use of the display area rather then asking the user to enter each piece of customer data on a separate page. They don’t beat you down to create an account but they make it easy in case you’d like to come back again. Shipping and tax is updated on the fly and you are given the chance to review the total cost before you submit your order.

Checkout is SO NICE!

There are other items about the Incase Web site which I like, but I think it’s important to give them respect for thinking about the user and not following the typical flow of most product driven ecommerce site.