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Mar9

Design Trends: Big Floating Type

typeSomething I have been seeing a lot of lately is big blocky type that interacts with the environment. Instead of the typical caption that is boring and un-designed, more movies and television shows are opting for more refined and interesting means of conveying the information. What I like about this trend is that there are subtle cues that tie the type into the scene such as a shadow or a reflection. I hope this sticks around or is at least used as a springboard for more designs that refine the use of type, and less of just slapping it on.

posted in: opinion

This post was published on Monday, March 9, 2009 at 3:53 pm

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BruceClark

March 9, 2009 at 11:25 pm

Kat, I agree! I have to say one of the best examples I've seen is Ford's F150 typographic commercial. So sexy and so well done, http://www.youtube.com/watch?v=EhQnA03rmek I hate Ford, but have to admit good work when I see it.